Large language models are transforming core business operations across industries and functions.
Advanced customer service automation with human-like interactions
Applications: 24/7 customer support, multi-channel customer service, personalized assistance
Example: Support chatbots with product knowledge, complaint resolution, and seamless human handoff
Content creation and sales process augmentation
Applications: Marketing copy generation, product descriptions, email campaigns, sales outreach
Example: Jasper, Copy.ai generating targeted marketing materials and personalized outreach
Mining and analyzing customer feedback and interactions
Applications: Sentiment analysis, theme extraction, customer journey mapping
Example: Analysis of customer reviews, call transcripts, and social media to identify patterns
Document Intelligence
Productivity Tools
Decision Support
Clinical Applications:
Research & Development:
Example: BioNeMo (NVIDIA) and MedPaLM (Google) demonstrating specialized medical knowledge
Banking & Investment:
Customer Experience:
Example: JPMorgan's IndexGPT analyzing financial data and Morgan Stanley's wealth management assistants
Legal Applications:
Consulting & Advisory:
Example: Harvey AI and Casetext providing specialized legal research and drafting assistance
Design & Development:
Operations:
Example: BMW using LLMs for maintenance documentation and engineering knowledge management
Content Creation
Multimodal Content
Audience Engagement
Example: Khan Academy Khanmigo providing personalized tutoring and coaching
Example: Elicit AI, Consensus, and Semantic Scholar providing research tools
Example: Teachers using ChatGPT to create customized lesson materials
Projected economic impact of $2.6-4.4 trillion annually across sectors (McKinsey)
Most impactful as human-AI collaboration rather than replacement
Success requires strategic implementation with appropriate guardrails